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Related Posts:. Like this: Like Loading About Me I'm Karen, a coupon using mom, wife, daughter, sister, friend and blogger! A buyer from Texas, on a visit to Chicago, was so impressed with the Sara Lee products that he asked Charlie to ship them to him in Texas.
Charlie perfected a reformulated frozen line of products, which met his extremely high standards for taste and quality. By , Sara Lee led the food industry by developing a process for freezing baked goods that retained product quality while offering mass distribution capabilities.
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This same year, he designed foil baking pans. Using this type of packaging to bake, freeze, and distribute the product to consumers in the same pan, both reduced production costs and costs to the customers. This was a revolution in the food industry.
Lubin franchised fresh routes to a mile radius of Chicago. The demand for Sara Lee products was increasing and the ability to ship frozen was about to make its mark.
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As the Sara Lee name grew, other corporations were taking interest in frozen products. This same year, another company, destined to become a major part of Sara Lee, opened its doors. Chef Pierre, Inc. Dendrinos in Muskegon, Michigan, was the makers of high-quality frozen pies.
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By the late s television had proven to be an effective advertising medium and in Charlie started using it. As people were made more aware of the high quality that went into the making of Sara Lee products, the business continued to grow.
The Deerfield plant began production in The Deerfield facility was the largest and most modern bakery in the world. That year, Sara Lee decided to expand further. That decision led to the development of the Food Service Division, initially targeted to service airlines, larger restaurants, and institutions, such as hospitals and colleges.
On August 15, , after a long career filled with innovation and many successes, Charlie Lubin retired. Nulla, nostrum ex. Eum vel natus iusto provident atque quis officia, adipisci quibusdam.
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